Apple is paying top dollar for a new documentary about singer Billie Eilish to air on the technology giant’s nascent streaming service, Apple TV+. According to The Hollywood Reporter, Apple has bought the documentary for a gasp-inducing $25 million USD.
The documentary has already been filmed, and it’s directed by RJ Cutler. Interscope Records, the label that publishes Eilish’s music, is also involved in the production. The budget of the movie was estimated to be between $1-$2 million.
Cutler previously directed the documentary The September Issue, which chronicles how Anna Wintour and her staff put together the important issue of the fashion magazine. He also directed the feature film If I Stay starring Chloe Grace Moretz.
Eilish, who is only 17, is one of the world’s most popular artists on the planet right now so it’s not hard to see why Apple is paying big for the documentary. The price tag is massive, but it’s also worth pointing out that Apple has more than $200 billion in its cash reserves.
The documentary will chronicle Eilish’s rise to prominence as a musician, in the lead-up to the release of his gargantuan hit album When We All Fall Asleep, Where Do We Go? in March. The documentary will apparently include some of “Eilish’s private moments with family and behind-the-scenes of her public appearances.”
The untitled Billie Eilish documentary is expected to debut in 2020. It’s just the latest project that Apple has snapped up in a bid to get people to sign up to Apple+. The streaming service also has The Morning Show starring Jennifer Aniston and Reese Witherspoon, the Jason Momoa show See, and the creepy M. Night Shyamalan show Servant.
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